How cruel ideas were made respectable through expert wording.
Cruelty sounds safer when it wears a professional coat.
Eugenic thinking was often expressed through reports, medical claims, statistics and policy arguments.
This matters because harmful systems rarely describe themselves as cruel. They describe themselves as efficient, necessary or evidence based.
Awareverse asks what the language is doing to the person in front of it.
When looking at professional language and harm, ask: who had power, who was being labelled, and what would have changed if the human being had been seen first?