Why new terms can become insults if attitudes do not change.
The word changes, but contempt can move with it.
The euphemism treadmill describes how respectful terms can become stigmatised over time when social attitudes remain hostile.
This is why language reform matters, but cannot be the whole solution.
Awareverse aims for better seeing, not just better wording.
When looking at the euphemism treadmill, ask: who had power, who was being labelled, and what would have changed if the human being had been seen first?